Huntlands Bed & Breakfast Website design brief
Huntlands Farm is a family run working farm of 500 acres situated on the Herefordshire & Worcestershire county border. In the heart of rural England, you can enjoy the beautiful unspoilt countryside that both counties have to offer. Your hosts are a custom upholsterer and a passionate cook so you are guaranteed a comfy stay with freshly prepared, local food to enjoy. Experience a unique rural retreat in an authentic 15th-century red brick and timber farmhouse with its superb Georgian-fronted red brick house that has wonderful views of the countryside with the animals grazing in the fields.
Huntlands are a very successful and popular destination, but their old site was dated and showing it’s age. It also scored very badly on website speed tests and loading times. They wanted a rebrand that was “warm, welcoming, rustic” and they asked for a new logo that was sophisticated and “rural”, that would appeal to the typical reader of Country Living Magazine. They wanted the website typography to also appeal to this desired clientele. Their existing booking system “Free to Book” was working really well, but needed to look more attractive and prominent on the site.
How I developed the website
There were four main important starting points that the homepage needed to display and lead users off – those being 1. ‘About’ Huntlands Working Farm and the hosts, 2. the Bed and Breakfast, 3. the upholstery courses and 4. the Self catering holiday let. It was also important to show off the glowing testimonials throughout the site, linking to Tripadvisor and Hotels Combined.
I designed a modern division of the page that offset coloured blocks filled with information and images, and then overlaid with feature titles with transparency and movement effects applied. The use of these titles draws the eye towards the for main elements of the Farm, and encourages further exploration. A sticky header worked really well with the site because there are so many elements to explore, and it is important to have a clear and logical navigation.
The booking page holds the most prominence on the header and is accessible everywhere. Many pages also feature the embedded booking options, and CTA buttons lead visitors through the site to explore all that Huntlands has to offer!
The website is jam packed with fantastic information about the local area and places to explore, but all this information needed to be organised and easy to navigate. Therefore, I used toggles with helpful icons on pages where the information needed to be simplified and organised.
I developed a sophisticated and contemporary logo that represented the apples and pear orchards, as well as showcase the important animals that are ever popular for guests to visit when they stay. The branding colours worked beautifully alongside the logo. A particular green was chosen that was fresh, modern but natural and easy on the eye. This was combined with a dark grey set as a contrast, and then applied on top of a soft, warm beige.
I was pleased to be asked to assist with the photography of the bed and breakfast guest rooms. It was important to get a good natural light through the windows, and to take the photographs to really show the full size and scale of the rooms, using angles that represented the feeling that guests would have in the rooms.
Response from Huntlands:
“I can not fault Rebecca for her creativity, knowledge, patience with me! and fast response to any questions I had. I’m very pleased that I moved my website to Bear Left Studio and look forward to a long and successful working relationship!”